Showrooms
From £2,000 for the project
Presence that converts to placement.
A premium platform for presenting collections to the right buyers, from Paris Fashion Week appointments to dedicated Middle East meetings.
Coordinated alongside agent representation and the wider wholesale strategy, so presence converts to placement rather than exposure.
Fifteen years in fashion wholesale.
How we run it.
Paris Fashion Week showrooms in Le Marais
Fabrik runs wholesale showrooms in Paris timed to Men's Fashion Week. The January 2026 showroom ran across 200 sqm in the 3rd arrondissement, presenting Oliver Sweeney, Loake, Only The Blind, and Formerly Known As to a curated guest list of Middle East department stores, ecommerce platforms, and regional buyers.
That guest list is built from a decade of GCC buyer relationships, not from a cold outreach list.
GCC buyer access, not cold introductions
Appointments at Fabrik showrooms are pre-qualified. Buyers from Ounass, Level Shoes, Rubaiyat, SSS Dubai, and Chalhoub Group are invited based on category fit and buying history.
That access is the result of Fabrik's track record. Oliver Sweeney into Ounass, Loake into Level Shoes. New brands enter through relationships that already exist, not through introductory emails.
Logistics, customs and installation handled
Brands presenting at Fabrik showrooms do not manage their own logistics. Fabrik handles customs documentation, installation, freight, and removal for every brand in the showroom.
The brand shows up to sell. Everything else is handled.
Showroom to confirmed order
Showroom appointments generate buyer interest. Fabrik converts that interest into confirmed orders, manages sell-in terms, and coordinates delivery timelines.
The showroom is the entry point to a wholesale programme, not a standalone event. DTC and wholesale performance are managed as distinct commercial channels, each reported separately, both feeding the same overall brand growth plan.
Paris and GCC buying cycles, planned together
Paris fashion week and GCC buying events run on different calendars. Fabrik plans showroom activity across both cycles, ensuring brands have presence at the right moment for each market.
A brand targeting the GCC does not need to wait for a Paris showroom to make introductions. Both channels are managed from the same wholesale plan.
Attribution you can trade on.
Our own platform, and an official Shopify app. Free to use, and free to keep.
Margin at SKU level
COGS against spend, so the scorecard decides which products get protected budget.
New customer contribution
Acquisition separated from retention, so paid social is not credited with repeat revenue.
Seasonality baselines
GCC trading cycles and consumer confidence, so a quiet month is read correctly.
Cross-channel view
Paid social beside search, email and Shopify performance on one dashboard.
What the project covers.
Showroom presence
Paris Fashion Week appointments in Le Marais and dedicated Middle East buyer meetings.
Buyer access
Warm introductions from a decade of GCC retailer relationships, not cold outreach.
Logistics
Samples, customs, installation and teardown handled end to end.
Follow-through
Appointments tracked to confirmed order, with the Paris and GCC buying cycles planned together.
Fabrik understood the GCC market better than anyone we'd worked with.
Booked to the buying calendar.
Placement and planning
Collection, pricing and target retailers agreed, and appointments booked into the buying calendar.
The showroom
Paris in Le Marais and dedicated GCC meetings, with samples, customs and installation handled.
Order and follow-through
Appointments tracked to confirmed order rather than left as a contact list.
Showrooms, one of twelve.
Separate teams on separate briefs means every channel defends its own number. One brief, one P&L, and nobody optimising at another channel's expense.
Before you enquire.
Who is Fabrik best suited for?
How is Fabrik different from a traditional agency?
Do you offer individual services or a full growth partnership?
How do you measure success?
Who will we be working with day to day?
Can you support international expansion?
Fashion showrooms across key UK, EU and Middle East markets. A premium platform for presenting collections to the right buyers at the right time.
Most showrooms display product. Fabrik activates opportunity. From Paris Fashion Week appointments to dedicated Middle East buyer meetings, our showroom presence supports wholesale sell-in and brand visibility in the rooms that matter. Every showroom appearance is coordinated alongside agent representation and wider wholesale strategy so presence converts to placement, not just exposure.
Showrooms inside Growth Studio™ means your wholesale activity is always connected to your digital marketing and content strategy. The brands that win in wholesale are the ones with strong DTC momentum behind them.
