eCommerce Shoots
From £3,000 for the project
Shot to convert, not to fill a grid.
Studio stills, motion and iPhone content captured in one production day, tailored to how people actually buy fashion and footwear.
Produced in-house alongside editorial and paid media assets, so the assets perform across every surface rather than only the product page.
Fifteen years of shooting fashion.
How we run it.
Shot lists built around fashion purchase psychology
Ecommerce photography and video on a fashion store are conversion tools, not a catalogue archive.
Shot lists are built around the questions a customer has before they buy. What does the garment look like on a real body? How does the fabric move? What does the footwear look like from the angles a buyer actually views a shoe before purchasing? Every shot list is written to answer those questions before the customer has to ask them.
Footwear and apparel shot requirements, by gender
Footwear shot requirements differ by gender. Men's shoes need construction angles: outsole, welt, toe box, profile, and an on-foot shot for scale and context. The customer is buying craft and needs to see evidence of it.
Women's footwear needs to show how the shoe looks on a real foot: how the heel sits, how the toe box fits, how the silhouette reads from the angles a woman actually looks at herself.
PDP-ready without retouching delays
Output is delivered PDP-ready with consistent backgrounds, correct aspect ratios for Shopify image blocks, and lifestyle crops pre-sized for mobile.
Retouching is handled to brand standards within the agreed delivery window. Products do not sit unavailable on the site while editing is in progress.
Production scaled to SKU tiering
HERO-tier products receive a full shot list: flat, on-model, detail, lifestyle, and context. GROWTH products receive the core commercial set. MAINTAIN products hold on existing assets unless there is a specific reason to reshoot.
Production budgets are not spread evenly across the catalogue. They follow the same commercial priority model as paid media investment.
Stills, video and iPhone content from one shoot
Every ecommerce shoot day produces three formats, not one. Stills for the product page. Motion for the PDP, paid social and email. iPhone-shot behind-the-scenes for organic, where a polished asset reads as an ad and a phone-shot one does not.
Shooting them together is the point. A second camera and a phone on the same set cost a fraction of returning for a separate video day, and the styling, lighting and model are identical, so the brand holds together across every channel.
Attribution you can trade on.
Our own platform, and an official Shopify app. Free to use, and free to keep.
Margin at SKU level
COGS against spend, so the scorecard decides which products get protected budget.
New customer contribution
Acquisition separated from retention, so paid social is not credited with repeat revenue.
Seasonality baselines
GCC trading cycles and consumer confidence, so a quiet month is read correctly.
Cross-channel view
Paid social beside search, email and Shopify performance on one dashboard.
What the project covers.
Shot lists
Built around fashion purchase psychology and the separate requirements of footwear and apparel, split by gender.
Production
Stills, motion and iPhone behind-the-scenes captured in one pass, scaled to SKU tiering so hero products get the coverage they earn.
Retouching
PDP-ready delivery, with no retouching or edit queue between the shoot and the product page going live.
Asset delivery
Cut for paid media, email and social as well as the product page, in stills and vertical video.
A big big yes from me. It's a game changer, it looks unreal, and that was before the edit. We're buzzing with it and we've already got more projects in the pipeline with Fabrik.
Delivered inside three weeks.
Shot list
Built around how people buy fashion and footwear, split by gender and scaled to SKU tiering.
Shoot
Stills, motion and iPhone content captured in one pass, with hero products given the coverage they earn.
Delivery
Product-page ready without a retouching or edit queue, and cut for paid media, email and social.
Selected work.
eCommerce Shoots, one of twelve.
Separate teams on separate briefs means every channel defends its own number. One brief, one P&L, and nobody optimising at another channel's expense.
Before you enquire.
Who is Fabrik best suited for?
How is Fabrik different from a traditional agency?
Do you offer individual services or a full growth partnership?
How do you measure success?
Who will we be working with day to day?
Can you support international expansion?
Ecommerce product photography and video for fashion and footwear brands across the UK, EU and Middle East. Studio stills, motion and iPhone content built to convert on Shopify and Shopify Plus.
Most ecommerce shoots prioritise speed over performance. Fabrik focuses on conversion. With platform-ready stills and video tailored for fashion and footwear, we support browsing, decision-making and purchase. Every shoot is produced in-house alongside editorial campaigns and paid media assets, so a single production day yields product photography, motion for the product page and paid social, and iPhone-shot behind-the-scenes content for organic.
Ecommerce photography and video inside Growth Studio™ means your Shopify product pages are always briefed alongside your paid media and content strategy. One shoot, built to perform across every channel.
