UGC & Creator Content
From £2,000 a month
Authentic, and built to test.
Authentic assets built for paid social and ad testing, with the commercial direction most creator content lacks.
Briefed alongside paid media assets and influencer marketing, so authentic content and performance creative work together.
Fifteen years of making creative for fashion.
How we run it.
UGC built to win in the Meta auction
The most cost-efficient creative in fashion Meta accounts is often UGC, not because it is cheap, but because it stops the scroll without triggering the resistance that polished brand content creates.
Fabrik briefs UGC creators with specific hook scripts, product handling directions, and call-to-action frameworks, then tests the output against studio creative to find what performs at scale.
Creators selected for demographic fit, not following
Women's UGC performs when it demonstrates fit on real bodies: how a piece moves, how it sits across different proportions, the confidence that comes from wearing something that genuinely suits you. That kind of content reduces return rates as much as it drives conversion, because the customer arrives with an accurate expectation of how the garment will fit her.
Men's UGC works differently: product handling and wear, construction close-ups, how a shoe looks broken in, how a jacket sits at the shoulder.
Briefed to test variables, not just look good
UGC briefs are structured around specific variables: one hook per creator, one product angle per video, one CTA format per batch. Content is produced to slot into the same testing framework as studio creative.
Fabrik Analytics tracks results at the asset level so the brief for the next batch is written from performance data, not from what looked the most polished.
Raw assets included as standard
Finished creator posts are not the deliverable. Raw footage, b-roll, and still imagery are included in every brief so the paid team can cut custom ad formats.
A 60-second creator video produces a 15-second Meta ad, a static PDP lifestyle image, and an email header without a second shoot. The production cost covers multiple channels.
Integrated across paid social, email and PDPs
UGC assets feed Meta ads, Klaviyo campaign headers, and Shopify PDP lifestyle sections from the same production run.
Assets are tagged by product, SKU tier, and audience segment before delivery so each team can pull exactly what they need without a coordination call. One production run. Every channel benefits from it.
Attribution you can trade on.
Our own platform, and an official Shopify app. Free to use, and free to keep.
Margin at SKU level
COGS against spend, so the scorecard decides which products get protected budget.
New customer contribution
Acquisition separated from retention, so paid social is not credited with repeat revenue.
Seasonality baselines
GCC trading cycles and consumer confidence, so a quiet month is read correctly.
Cross-channel view
Paid social beside search, email and Shopify performance on one dashboard.
What the retainer covers.
Creator sourcing
Selected for demographic fit rather than following, and briefed to the campaign's commercial goal.
Briefing
Built to test variables in the Meta auction, not just to look good in the feed.
Raw assets
Included as standard, so footage can be recut for new placements without a reshoot.
Integration
Delivered across paid social, email and product pages from one shoot.
A big big yes from me. It's a game changer, it looks unreal, and that was before the edit. We're buzzing with it and we've already got more projects in the pipeline with Fabrik.
In market inside a month.
Casting
Creators selected for demographic fit against your customer data, not for following.
Production
Briefed to test variables in the auction, with raw assets delivered as standard.
You see the truth
Performance read across paid social, email and product pages from one shoot's output.
Selected work.
UGC & Creator Content, one of twelve.
Separate teams on separate briefs means every channel defends its own number. One brief, one P&L, and nobody optimising at another channel's expense.
Before you enquire.
Who is Fabrik best suited for?
How is Fabrik different from a traditional agency?
Do you offer individual services or a full growth partnership?
How do you measure success?
Who will we be working with day to day?
Can you support international expansion?
UGC and creator content for fashion and footwear brands across the UK, EU and Middle East. Authentic assets built for paid social, Facebook ads and performance marketing.
Most creator content lacks commercial direction. Fabrik aligns it. We produce UGC that supports campaigns, feeds ad testing and strengthens brand credibility in fashion, apparel and footwear. Every piece is briefed alongside paid media assets and influencer marketing so authentic content and performance creative work together.
UGC inside Growth Studio™ means creator content feeds directly into your paid social testing cycles and your wider content strategy. Content that feels real and works hard.
