Editorial Campaigns
From £5,000 for the project
Story first, then the shoot.
Premium visual storytelling in stills, film and behind-the-scenes, produced entirely in-house, from seasonal launches to Paris Fashion Week.
Every campaign is briefed from the same commercial agenda as your performance marketing, so one story carries across every channel and every format.
Fifteen years of shooting fashion.
How we run it.
Campaign strategy before the shoot brief
Editorial campaigns at Fabrik start with the commercial plan, not with a mood board.
Which products are being pushed? What tier are they? Which market are they targeted at? What season, what buyer? Those questions determine the visual strategy. The shoot brief is a commercial document first.
Seasonal and market-specific direction
UK, EU, and GCC editorial campaigns look different because the markets are different. GCC editorial runs warmer, with different seasonal associations and different cultural reference points. UK and EU editorial aligns to the fashion week and trade show calendar.
Asset production is planned around those distinctions. A campaign that lands correctly for a Paris showroom audience requires different creative intent than one targeted at a GCC department store buyer.
Gender-led visual direction
Men's editorial is product-led. Clean compositions that let construction, material, and detailing read clearly. Footwear shots that show heel, toe, and profile. Apparel that communicates cut and fabric weight without over-styling.
Women's editorial operates on different principles. Movement matters: how a fabric falls as the model walks, how a silhouette changes between still and in motion. Body representation matters. A woman who cannot see herself in the imagery does not convert.
Stills, film and behind-the-scenes from one production
A campaign shot only as stills leaves most of its channels underfed. Every editorial production carries three cameras: stills for press, product pages and print; film and short-form video for paid social, the homepage and retail screens; and iPhone capture for the behind-the-scenes content that performs organically precisely because it does not look like a campaign.
Running them on the same day is what makes it affordable. Same cast, same location, same styling, one set of costs. A separate video day later means recasting, rebooking and a look that no longer matches.
Integrated with the paid calendar
Editorial campaign timing aligns with the marketing calendar. Hero campaign assets are ready before the paid social launch date, not being edited while the campaign is already running.
That timing requires coordination between the creative team, the paid team, and the client's stock position. All three are managed from the same plan.
Attribution you can trade on.
Our own platform, and an official Shopify app. Free to use, and free to keep.
Margin at SKU level
COGS against spend, so the scorecard decides which products get protected budget.
New customer contribution
Acquisition separated from retention, so paid social is not credited with repeat revenue.
Seasonality baselines
GCC trading cycles and consumer confidence, so a quiet month is read correctly.
Cross-channel view
Paid social beside search, email and Shopify performance on one dashboard.
What the project covers.
Campaign strategy
The commercial brief before the shoot brief, tied to the season and the market the collection is selling into.
Production
Stills, film and iPhone behind-the-scenes shot in-house on the same day, so the look holds across every surface.
Asset delivery
Cut for every channel the campaign feeds: paid, email, PDP, organic social and retail, in stills and vertical film.
Integration
Briefed against the paid calendar, so the campaign lands where the spend already is.
A big big yes from me. It's a game changer, it looks unreal, and that was before the edit. We're buzzing with it and we've already got more projects in the pipeline with Fabrik.
Shot inside a month.
The commercial brief
Season, market and the products that need to sell, agreed before anything is art-directed.
Direction and shoot
Casting, location and styling signed off, then shot in-house with a stills camera, a film unit and iPhone capture running together.
Delivery
Cut for paid, email, product pages, organic and retail, and briefed into the paid calendar.
Selected work.
Editorial Campaigns, one of twelve.
Separate teams on separate briefs means every channel defends its own number. One brief, one P&L, and nobody optimising at another channel's expense.
Before you enquire.
Who is Fabrik best suited for?
How is Fabrik different from a traditional agency?
Do you offer individual services or a full growth partnership?
How do you measure success?
Who will we be working with day to day?
Can you support international expansion?
Editorial campaigns for fashion and footwear brands across the UK, EU and Middle East. Premium visual storytelling in stills and film, produced entirely in-house.
Most fashion campaigns are created in isolation from the channels they feed. Fabrik integrates editorial into paid media, performance creative and retail moments from the start. From seasonal launches to Paris Fashion Week storytelling, our campaigns support long-term brand building while feeding performance channels directly. Every editorial is shot and produced in-house alongside ecommerce shoots and UGC content, with a stills camera, a film unit and iPhone capture running on the same production day, so output is consistent across every surface.
Editorial campaigns inside Growth Studio™ means your creative is always briefed from the same commercial agenda as your performance marketing. One story, carried consistently across every channel and every format.
