Shopify Plus
From £15,000 for the project
Built to scale, not to launch.
Architecture, multi-currency checkout and seasonal drops planned for complexity from day one rather than retrofitted after launch.
Every build is designed to work alongside your paid media, Klaviyo and wholesale strategy from the start. The store does not exist in isolation.
Fifteen years of building for fashion.
How we run it.
Shopify expertise built around fashion commerce
Building a Shopify Plus store for a fashion brand is not the same as building one for a generic retailer. Navigation needs to be structured around how fashion customers shop: by gender first, then by category and product type.
Every Plus store Fabrik builds is reviewed against Shopify's enterprise standards. Brands benefit from Plus-tier features: checkout extensibility, B2B functionality, and priority support from Shopify's team. That infrastructure exists in service of the commercial model, not as a credential.
PDP and collection architecture built around SKU scoring
Product pages and collection sort orders are not left to default settings.
HERO products surface first. LIQUIDATE and EXCLUDE-tier SKUs are deprioritised in collection sorting and removed from ad-driving landing pages. Gender navigation sits as a primary structure with separate URLs for menswear and womenswear.
Checkout and AOV optimisation as standard
Post-purchase upsells, cross-sell blocks, bundle pricing, and in-cart recommendations are built into every Plus store from the start.
AOV uplift is tracked against margin contribution through Fabrik Analytics, not just average order value in isolation. The goal is profitable transactions, not higher baskets filled with low-margin products.
Shopify Markets for GCC and EU expansion
Multi-currency pricing, localised checkout, regional tax configuration, and market-specific URL structures are handled within Shopify Markets rather than through a separate international store.
Klaviyo locale-aware catalogues sync localised content and regional pricing into email flows. One store, multiple markets, one operational overhead.
Connected to Fabrik Analytics from day one
Every Shopify Plus store we build connects to Fabrik Analytics on launch.
Shopify DTC revenue, Meta spend, Google spend, and Klaviyo CRM data merge into a single P&L view. The store is not just a front end. It is the data source that informs every channel decision from the first day of trading.
Attribution you can trade on.
Our own platform, and an official Shopify app. Free to use, and free to keep.
Margin at SKU level
COGS against spend, so the scorecard decides which products get protected budget.
New customer contribution
Acquisition separated from retention, so paid social is not credited with repeat revenue.
Seasonality baselines
GCC trading cycles and consumer confidence, so a quiet month is read correctly.
Cross-channel view
Paid social beside search, email and Shopify performance on one dashboard.
What the project covers.
Store architecture
Navigation, collection and PDP structure built around SKU scoring and a catalogue that is going to grow.
Checkout and AOV
Multi-currency checkout, Shopify Markets for GCC and EU expansion, and upsell mechanics built in rather than bolted on.
Conversion work
PDP, collection and search decisions planned against what paid media and email are actually sending to the store.
Analytics
Connected to Fabrik Analytics from day one, so store performance is read beside spend and margin.
This is exactly how I want the website, it's unreal.
Live inside eight weeks.
Discovery and architecture
Catalogue, markets and merchandising plan mapped, and the build architected for the complexity you already have.
Build and migrate
Theme, checkout and Shopify Markets configured, with content migrated and tested against real traffic.
Live and measured
Wired to Klaviyo and Fabrik Analytics from day one, so the store is read beside spend and margin.
Selected work.
Shopify Plus, one of twelve.
Separate teams on separate briefs means every channel defends its own number. One brief, one P&L, and nobody optimising at another channel's expense.
Before you enquire.
Who is Fabrik best suited for?
How is Fabrik different from a traditional agency?
Do you offer individual services or a full growth partnership?
How do you measure success?
Who will we be working with day to day?
Can you support international expansion?
Fabrik is a Shopify Plus Partner building and optimising Shopify Plus stores for fashion and footwear brands scaling across the UK, EU and GCC. From initial architecture through to multi-currency checkout and seasonal campaign drops, we handle the full commercial Shopify stack.
Most Shopify Plus builds for fashion brands are built to launch, not to scale. Navigation that does not support a growing catalogue. Checkout flows that were not built for multi-currency. Product pages that were not designed with conversion in mind. Fabrik plans for complexity from day one. Every build is designed to work alongside your paid media, Klaviyo and wholesale strategy from the start.
Shopify Plus inside Growth Studio™ means your store is always informed by what is converting in paid social, what is driving repeat purchase in email and what your commercial targets require. One team, one brief. Your store does not exist in isolation.
