Paid Media Assets
From £2,000 a month
Creative judged by margin.
Creative built specifically for Meta, Google and performance campaigns, designed to test, optimise and scale.
Produced in-house alongside UGC and editorial, and briefed from the same commercial agenda as the campaigns it feeds.
Fifteen years of making creative for fashion.
How we run it.
Built around a creative testing framework
Every creative brief specifies which variable is being tested: hook, format, product, messaging angle, or gender. Assets are not produced in isolation.
Results are tracked through Fabrik Analytics by margin contribution, not click-through rate. The creative that drives the most revenue is not always the creative that drives the most profit. That distinction drives the next brief.
Gender-split briefs, gender-split assets
Men and women need to see fashion differently to be convinced by it.
A womenswear brief requires assets that show how a dress moves, how fabric drapes across different body shapes, how a silhouette looks on a real body. That information is what removes the sizing doubt that causes abandoned carts and high return rates.
SKU priority drives the creative brief
The Fabrik Analytics scorecard determines which products receive creative investment.
HERO SKUs get multiple variations tested at volume. GROWTH SKUs get initial test sets. MAINTAIN SKUs hold on evergreen creative. EXCLUDE-tier products are not briefed at all.
Creative scored by margin, not metrics
Creative performance is tracked at the asset level through Fabrik Analytics, connected to Shopify margin data. The best-performing creative is not the highest ROAS creative. It is the asset generating the most margin-positive revenue at scale.
Gender ROAS is tracked separately. If women's creative is generating half the revenue per pound spent of men's, that is a signal about the creative and the landing page, not just the audience. The scorecard breaks performance by gender so the next brief corrects the specific variable that is underperforming.
Built to adapt across markets
UK, EU, and GCC audiences respond differently to the same creative. Colour, copy tone, product category, and seasonal relevance all vary by market.
Assets are produced with adaptation in mind: core compositions that can be localised for copy, currency, and seasonal context without a full reshoot. That approach stretches production budgets across multiple markets from a single shoot investment.
Attribution you can trade on.
Our own platform, and an official Shopify app. Free to use, and free to keep.
Margin at SKU level
COGS against spend, so the scorecard decides which products get protected budget.
New customer contribution
Acquisition separated from retention, so paid social is not credited with repeat revenue.
Seasonality baselines
GCC trading cycles and consumer confidence, so a quiet month is read correctly.
Cross-channel view
Paid social beside search, email and Shopify performance on one dashboard.
What the retainer covers.
Testing framework
Concepts built to isolate one variable at a time, so a winner tells you why it won.
Gender-split briefs
Separate briefs and separate assets, because a single mixed campaign convinces neither audience.
SKU-led briefing
Creative built for the products the scorecard protects, not for whatever happened to shoot well.
Reporting
Creative scored by margin contribution rather than click-through rate.
A big big yes from me. It's a game changer, it looks unreal, and that was before the edit. We're buzzing with it and we've already got more projects in the pipeline with Fabrik.
In market inside a month.
The testing framework
Your margin and SKU tiers mapped, then a concept matrix built to isolate one variable at a time.
Assets in market
First round produced in-house, gender-split, and live in the account for testing.
You see the truth
Creative scored by margin contribution, with the next round briefed from what actually sold.
Selected work.
Paid Media Assets, one of twelve.
Separate teams on separate briefs means every channel defends its own number. One brief, one P&L, and nobody optimising at another channel's expense.
Before you enquire.
Who is Fabrik best suited for?
How is Fabrik different from a traditional agency?
Do you offer individual services or a full growth partnership?
How do you measure success?
Who will we be working with day to day?
Can you support international expansion?
Paid media assets for fashion and footwear brands across the UK, EU and Middle East. Creative built specifically for Facebook ads, Instagram, Google ads and performance campaigns.
Most ad creative prioritises visuals over performance. Fabrik designs for conversion. Every asset is built to test, optimise and scale within a wider digital marketing system. Produced in-house alongside UGC and creator content and editorial campaigns, every asset is briefed from the same commercial agenda as the campaigns it feeds.
Paid media assets inside Growth Studio™ means your creative is always connected to your paid social and paid search performance data. Creative built for growth, not just output.
