Only The Blind Grows GCC Wholesale 22x in Ten Seasons

Only The Blind Grows GCC Wholesale 22x in Ten Seasons

2021 – 2025Brand Representation, Showrooms, Growth Studio™Menswear, WomenswearGCC
Key Results

Over four years, Fabrik built Only The Blind's wholesale presence across the GCC, from zero stockists in SS21 to ten prestige retail partners by FW25, including Galeries Lafayette, Rubaiyat, Printemps and Ounass. Seasonal order value grew 22x across those ten seasons. This is how we did it.

22x Latest season vs SS21
4 Years, SS21 to FW25
Zero GCC stockists at SS21
10 Active retail partners
The Numbers

Wholesale order value by season, indexed to SS21

Order value indexed (SS21 = 100)
  • American Rag
  • Galeries Lafayette Dubai
  • Rubaiyat KSA
  • Galeries Lafayette Doha
  • Six Concept Store
  • Six Concept Store (Beirut)
  • Printemps Doha
  • Pop-Up Beirut
  • Ounass
Wholesale order value by season, indexed to SS21 Order value indexed (SS21 = 100) by Season American Rag - SS21: 100 SS21 American Rag - FW21: 300 FW21 American Rag - SS22: 400 SS22 American Rag - FW22: 400 Galeries Lafayette Dubai - FW22: 200 Pop-Up Beirut - FW22: 100 FW22 American Rag - SS23: 600 Galeries Lafayette Dubai - SS23: 200 Rubaiyat KSA - SS23: 150 Printemps Doha - SS23: 200 SS23 American Rag - FW23: 600 Galeries Lafayette Dubai - FW23: 400 Rubaiyat KSA - FW23: 300 Six Concept Store - FW23: 150 Printemps Doha - FW23: 150 FW23 American Rag - SS24: 600 Galeries Lafayette Dubai - SS24: 400 Rubaiyat KSA - SS24: 450 Galeries Lafayette Doha - SS24: 150 Six Concept Store - SS24: 150 Six Concept Store (Beirut) - SS24: 50 Printemps Doha - SS24: 150 SS24 American Rag - FW24: 600 Galeries Lafayette Dubai - FW24: 400 Rubaiyat KSA - FW24: 450 Six Concept Store - FW24: 200 Printemps Doha - FW24: 150 FW24 American Rag - SS25: 600 Galeries Lafayette Dubai - SS25: 400 Rubaiyat KSA - SS25: 450 Six Concept Store - SS25: 200 Printemps Doha - SS25: 150 SS25 American Rag - FW25: 600 Galeries Lafayette Dubai - FW25: 400 Rubaiyat KSA - FW25: 500 Galeries Lafayette Doha - FW25: 150 Six Concept Store - FW25: 100 Printemps Doha - FW25: 200 Ounass - FW25: 250 FW25

Seasonal wholesale order value, indexed so SS21 equals 100. Each band is one retail partner.

How We Did It

A slow, controlled entry.

ServicesBrand RepresentationShowroomsGrowth Studio™

Fabrik built the brand's presence from the ground up, taking a slow, strategic, and controlled entry approach:

  • Began with a consignment placement at American Rag to test the market.
  • Transitioned into larger orders while carefully expanding into tier-one retailers.
  • Adopted a strategy of underpromising and overdelivering to build retailer confidence and long-term relationships.
  • Used Fabrik's on-the-ground knowledge to navigate regional nuances and avoid missteps.
In Their Words
Fabrik understood the GCC market better than anyone we'd worked with. They grew our wholesale presence carefully, protected the brand at every step, and the results speak for themselves.
Brand DirectorOnly The Blind
Case Studies

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Enquiries

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