Peregrine Clothing Beats Every FY Q1 Target With Fabrik

2023 - 2026Paid Social, Paid Search, Email & CRM, Growth Studio™MenswearUK

Key Results

Peregrine Clothing, the British heritage menswear brand, has worked with Fabrik since August 2023. In the first quarter of FY 2026/27, that partnership delivered a clean sweep: every monthly revenue target exceeded, 127.5% of the quarterly revenue target delivered, and ad spend landing within 0.6% of the planned budget across Meta and Google. All of it tracked live in Fabrik Analytics against a full P&L. This is how we did it.

127.5% Of Q1 revenue target delivered

3/3 Monthly revenue targets exceeded in Q1

0.6% Ad spend variance against the Q1 budget

6.7x Blended MER across Meta and Google in Q1

Monthly revenue against target. The target line sits at 100, so every bar above it is a month delivered ahead of plan.

FY Q1 revenue against target by month
Month (FY 2026/27 Q1)	Target	Actual
Apr 26	100%	127%
May 26	100%	130%
Jun 26	100%	124%

Fabrik has run Peregrine Clothing's paid growth since August 2023, a three year partnership built on accountability to real financial targets rather than platform metrics:

Set quarterly revenue and ad budget targets against Peregrine's full FY 2026/27 plan, with every month tracked in Fabrik Analytics from day one.
Ran Meta and Google as a single performance system with one budget, one commercial brief and one reporting view, rather than two competing channels.
Gave the Peregrine team live P&L visibility in Fabrik Analytics, covering ad spend, contribution margin, payment fees, returns and shipping, so every decision was made in financial terms.
Held ad spend to plan with discipline: Q1 spend landed within 0.6% of the planned budget, while revenue ran 27.5% ahead of target.
Result: all three monthly revenue targets exceeded (126.6%, 130.4% and 123.7% attainment), 127.5% of the quarterly target delivered, and a 6.7x blended MER for the quarter.

In Their Words

Fabrik have your back. Jason is so passionate, you can just see he and the team are obsessed with delivering outstanding work. Working with Fabrik Analytics has allowed us to see live P&L in real time and track our targets against real performance, and we're happy to say Fabrik have hit every single one in Q1.

Sophie ClaytonHead of Online Trading, Peregrine Clothing