Shopify
From $17,000 for the project
A storefront that earns its traffic.
Intuitive navigation, fast load times and product pages built for fashion and footwear rather than generic ecommerce.
Built to work with your paid media and email from day one, and ready to migrate to Shopify Plus when the time is right.
Fifteen years of building for fashion.
How we run it.
Built for fashion and footwear, not generic ecommerce
Navigation is designed around how fashion customers actually shop: by gender first, then by category and product type. Menswear and womenswear collections sit as separate destinations with separate URLs from the initial build.
That is not just a UX decision. It is a paid media requirement. Every Meta campaign for a gendered product needs to land on a gendered page. A mixed-gender homepage as a paid landing page dilutes the creative precision the brand spent money creating and breaks the purchase path the customer was on when they clicked.
PDPs built to reduce returns, not just look good
Size guides, material details, fit notes, and on-model lifestyle imagery are structured to reduce return rates as much as to persuade.
For womenswear, fit information and imagery that shows how a piece looks across different proportions are conversion factors, not styling decisions. A customer who cannot picture how a garment will fit her does not buy, or buys and returns. Both outcomes cost the brand. Footwear needs construction angles alongside on-foot shots. A flat product image on a white background does not answer the questions that determine whether a customer commits.
Speed and Core Web Vitals as commercial priorities
A one-second delay in mobile LCP can reduce conversion rates by up to 7%. On fashion stores where hero images are typically 2-4MB unoptimised, that delay is often self-inflicted.
Theme builds are optimised for Core Web Vitals from the start. Image compression, lazy loading, and script deferral are built into the default setup, not added as afterthoughts when conversion rates disappoint.
Connected to the marketing calendar
Collection sort orders, homepage featured products, and promotional banners are all tied to the marketing calendar. When a drop lands or a restock goes live, the Shopify store reflects it automatically.
New products do not sit in a flat default sort order when they launch. The store architecture is built to surface what is current, what is high-margin, and what the paid campaigns are currently pointing traffic toward.
Integrated with paid media from build
Every store Fabrik builds connects directly to the Meta and Google feed infrastructure. Product titles, attributes, and category taxonomy are structured at build stage to meet feed requirements, not retrofitted after campaigns go live.
A store and a paid media account that are built together perform differently from a store that was built without reference to how the campaigns will be structured. The integration is not a feature, it is the starting point.
Attribution you can trade on.
Our own platform, and an official Shopify app. Free to use, and free to keep.
Margin at SKU level
COGS against spend, so the scorecard decides which products get protected budget.
New customer contribution
Acquisition separated from retention, so paid social is not credited with repeat revenue.
Seasonality baselines
GCC trading cycles and consumer confidence, so a quiet month is read correctly.
Cross-channel view
Paid social beside search, email and Shopify performance on one dashboard.
What the project covers.
Store build
Built for fashion and footwear commerce rather than a generic template, and ready to migrate to Plus.
Product pages
PDPs built to reduce returns as well as convert, with fit, fabric and detail treated as commercial information.
Performance
Speed and Core Web Vitals treated as commercial priorities, not a launch checklist item.
Integration
Wired to Klaviyo and Fabrik Analytics from build, so the storefront is read beside spend and margin.
This is exactly how I want the website, it's unreal.
Live inside six weeks.
Discovery and architecture
Catalogue and merchandising plan mapped, and the storefront architected to grow rather than to launch.
Build
Theme, product pages and collections built for fashion and footwear, with speed treated as a commercial priority.
Live and measured
Connected to Klaviyo and Fabrik Analytics, and ready to migrate to Plus when the volume calls for it.
Selected work.
Shopify, one of twelve.
Separate teams on separate briefs means every channel defends its own number. One brief, one P&L, and nobody optimising at another channel's expense.
Before you enquire.
Who is Fabrik best suited for?
How is Fabrik different from a traditional agency?
Do you offer individual services or a full growth partnership?
How do you measure success?
Who will we be working with day to day?
Can you support international expansion?
Shopify stores built for fashion and footwear brands that need strong UX, fast performance and a clear path to growth across the UK, EU and Middle East.
Most stores are built to launch. Fabrik builds to scale. With intuitive navigation, fast load times and integration with Klaviyo and Fabrik Analytics, we create ecommerce experiences that grow with the brand. Every build is designed to work with your paid media, email and CRM and is built ready to migrate to Shopify Plus when the time is right.
Shopify inside Growth Studio™ means your store is connected to the full Shopify service stack and your wider commercial strategy. One storefront, one team, one brief.
