Brand Representation
From $3,500 a month
Relationships, not introductions.
Brand positioning, retail relationships and commercial planning aligned for expansion into the right stockists.
Every buyer relationship is managed alongside showroom activity, so representation converts to long-term sell-through rather than initial placement.
Fifteen years in fashion wholesale.
How we run it.
GCC retailer relationships, built over a decade
Fabrik has placed brands including Oliver Sweeney into Ounass and Loake into Level Shoes. These are not cold introductions. They are relationships built through years of consistent representation, honest positioning, and delivery on commitments made to buyers.
When a buyer takes a meeting with Fabrik, they already know what to expect. That credibility transfers directly to the brands being presented.
Pricing and positioning protected across channels
Wholesale agreements that undercut DTC pricing or place product with the wrong stockist damage a brand's long-term positioning. Fabrik structures terms to protect margin and brand equity simultaneously.
The goal is the right stockists at the right terms, not the most doors at any price. Every placement is evaluated against its effect on the broader channel picture.
West looks east: how GCC buyers evaluate brands
GCC buyers use UK and European stockist lists as a signal of legitimacy. A brand stocked at Selfridges, Mr Porter, or a respected independent is easier to place in Ounass or Level Shoes than one without that proof of market.
Fabrik understands this dynamic and builds GCC pitches around the evidence that already exists in a brand's UK and EU retail presence.
Regional market specifics, not generic international
GCC retail has its own buying cycles, promotional calendar, and product requirements. Ramadan, Eid, and National Day periods drive distinct purchasing patterns that differ significantly from UK or EU seasonal norms.
Fabrik works with brands to adapt ranging, pricing, and timing to GCC market reality rather than applying a generic export strategy that ignores how this region actually buys.
Outcome-accountable, commission-aligned
Fabrik's brand representation is structured on commission above agreed revenue thresholds. The incentive is aligned: Fabrik earns when the brand earns, and not before.
This model filters out placements that look good on paper but do not generate sustainable revenue. The focus stays on stockists who reorder, not just on opening orders that satisfy a target.
Attribution you can trade on.
Our own platform, and an official Shopify app. Free to use, and free to keep.
Margin at SKU level
COGS against spend, so the scorecard decides which products get protected budget.
New customer contribution
Acquisition separated from retention, so paid social is not credited with repeat revenue.
Seasonality baselines
GCC trading cycles and consumer confidence, so a quiet month is read correctly.
Cross-channel view
Paid social beside search, email and Shopify performance on one dashboard.
What the retainer covers.
Retailer relationships
GCC and UK buyer relationships built over a decade, worked on your behalf rather than introduced and left.
Positioning
Pricing and brand positioning protected across wholesale, DTC and marketplace channels.
Market strategy
Regional specifics and the local buying calendar, not a generic international plan.
Accountability
Commission-aligned and outcome-accountable, reported on sell-through rather than initial placement.
Fabrik understood the GCC market better than anyone we'd worked with.
Introductions inside a quarter.
Positioning
Pricing, positioning and target stockists agreed across wholesale, DTC and marketplace.
Introductions
Warm introductions into retailer relationships built over a decade, worked rather than handed over.
Sell-through
Reported on sell-through rather than initial placement, with commission aligned to the outcome.
Brand Representation, one of twelve.
Separate teams on separate briefs means every channel defends its own number. One brief, one P&L, and nobody optimising at another channel's expense.
Before you enquire.
Who is Fabrik best suited for?
How is Fabrik different from a traditional agency?
Do you offer individual services or a full growth partnership?
How do you measure success?
Who will we be working with day to day?
Can you support international expansion?
Brand representation for fashion and footwear brands expanding into UK, EU and Middle East wholesale markets.
Most wholesale representation works in isolation from the wider brand strategy. Fabrik integrates it. By aligning brand positioning, retail relationships and commercial planning, we support sustainable expansion into the right stockists across the UK, EU and Middle East. Every buyer relationship is managed alongside showroom activity and wider wholesale strategy so representation converts to long-term sell-through, not just initial placement.
Brand representation inside Growth Studio™ means your wholesale expansion is always connected to your digital marketing and content strategy. One representative, one team, one commercial picture.
