{"product_id":"altura-meta-ads-case-study","title":"Altura Launches Meta Ads at a 3.4x ROAS From a Standing Start","description":"\u003cp\u003eAltura, the UK cycling apparel brand and part of ZyroFisher, had never run Meta ads. In December 2025, Fabrik built the account from a standing start: new creative concepts, feed-controlled catalogue ads, and a marketing calendar built around real riding conditions and weather seasonality. Seven months later, Meta was running at a 3.4x purchase campaign ROAS, with new customer acquisition cost held comfortably inside plan. This is how we did it.\u003c\/p\u003e","brand":"Fabrik","offers":[{"title":"Default Title","offer_id":54263777853724,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/4150\/6076\/files\/Altura_Female_Bike_Rider.png?v=1782974017","url":"https:\/\/www.fabrikagency.co\/en-us\/products\/altura-meta-ads-case-study","provider":"Fabrik","version":"1.0","type":"link"}