{"title":"Case Studies","description":"\u003cp\u003eReal results for fashion and footwear brands at £2m+ across the UK, EU and GCC. See how Fabrik delivers growth through wholesale expansion, paid media, Shopify builds and content.\u003c\/p\u003e","products":[{"product_id":"uk-luxury-streetwear-gcc-wholesale-case-study","title":"Only The Blind Grows GCC Wholesale 22x in Ten Seasons","description":"\u003cp\u003eOver four years, Fabrik built Only The Blind's wholesale presence across the GCC, from zero stockists in SS21 to ten prestige retail partners by FW25, including Galeries Lafayette, Rubaiyat, Printemps and Ounass. Seasonal order value grew 22x across those ten seasons. This is how we did it.\u003c\/p\u003e","brand":"Fabrik","offers":[{"title":"Default Title","offer_id":53734613811484,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/4150\/6076\/files\/TheMidnightHawthornZippedHoodie.Definedbysharpdetailing_elevatedembroidery_andasilh.jpg?v=1782978128"},{"product_id":"altura-meta-ads-case-study","title":"Altura Launches Meta Ads at a 3.4x ROAS From a Standing Start","description":"\u003cp\u003eAltura, the UK cycling apparel brand and part of ZyroFisher, had never run Meta ads. In December 2025, Fabrik built the account from a standing start: new creative concepts, feed-controlled catalogue ads, and a marketing calendar built around real riding conditions and weather seasonality. Seven months later, Meta was running at a 3.4x purchase campaign ROAS, with new customer acquisition cost held comfortably inside plan. This is how we did it.\u003c\/p\u003e","brand":"Fabrik","offers":[{"title":"Default Title","offer_id":54263777853724,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/4150\/6076\/files\/Altura_Female_Bike_Rider.png?v=1782974017"},{"product_id":"peregrine-clothing-q1-targets-case-study","title":"Peregrine Clothing Beats Every FY Q1 Target With Fabrik","description":"\u003cp\u003ePeregrine Clothing, the British heritage menswear brand, has worked with Fabrik since August 2023. In the first quarter of FY 2026\/27, that partnership delivered a clean sweep: every monthly revenue target exceeded, 127.5% of the quarterly revenue target delivered, and ad spend landing within 0.6% of the planned budget across Meta and Google. All of it tracked live in Fabrik Analytics against a full P\u0026amp;L. This is how we did it.\u003c\/p\u003e","brand":"Fabrik","offers":[{"title":"Default Title","offer_id":54264787632412,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/4150\/6076\/files\/Asweenjoythelongestdayoftheyear_we_dliketowishallfatherfiguresaveryhappyFathe.jpg?v=1782996775"},{"product_id":"ctrne-horizon-rebuild-case-study","title":"CTRNE Lifts Conversion 20% With a Full Horizon Rebuild","description":"\u003cp\u003eCTRNE, the UK wellness footwear brand founded by Tommy Fordham, sells a sneaker no one else can make: ethically sourced, NGTC-certified citrine embedded in every sole. Fabrik redesigned and rebuilt the entire website on Shopify's latest Horizon theme architecture, repositioning the brand footwear first with wellness wired in, and putting clear, per product sizing information at the heart of every product page. The early data since launch shows lift at every stage of the funnel: adds to cart up 47%, completed checkout up 30%, and overall conversion rate up 20%. This is how we did it.\u003c\/p\u003e","brand":"Fabrik","offers":[{"title":"Default Title","offer_id":54476878414108,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/4150\/6076\/files\/DSC08566.jpg?v=1788261390"},{"product_id":"club-1984-aov-upsells-case-study","title":"Club 1984 Lifts AOV 33% With App-Free Upsells","description":"\u003cp\u003eClub 1984 came to Fabrik with two goals: increase average order value, and make the site faster. Most brands are told those pull against each other, because upselling usually means another app, and another app means a slower site. We did the opposite. We stripped out unnecessary apps, made sizing information impossible to miss, and built the upsell journey natively: a frequently bought together carousel on the product page powered by our bespoke Shopify algorithm, and one click upsells in a new cart drawer. The result since launch: average order value up 33%, units per order up 14%, and conversion rate untouched. This is how we did it.\u003c\/p\u003e","brand":"Fabrik","offers":[{"title":"Default Title","offer_id":54476991889692,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/4150\/6076\/files\/only-the-blind_36dc2b41-a927-4823-8d0c-95c475756cea.jpg?v=1788181609"},{"product_id":"farrellys-relaunch-content-case-study","title":"Farrellys Relaunches as a Fashion Inspired Sports Brand","description":"\u003cp\u003eFarrellys had two businesses that looked like two brands: B2B teamwear built on decades of sports manufacturing expertise, and a D2C lifestyle padel offering with fashion ambitions. For the relaunch, Fabrik's full in-house content team wrote one creative brief that unified both, then delivered it end to end with a two day, two location shoot in Dubai. One world, one identity: fashion inspired sportswear where teamwear and padel belong to the same story. This is how we did it.\u003c\/p\u003e","brand":"Fabrik","offers":[{"title":"Default Title","offer_id":54510389526812,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/4150\/6076\/files\/farrellys-gallery-5_c739054d-5699-4856-bc7a-786d285d07f3.jpg?v=1788416415"},{"product_id":"loake-level-shoes-reorder-case-study","title":"Loake's Second Level Shoes Order Lands 289% Up","description":"\u003cp\u003eFabrik is Loake's agent in the GCC. We placed the Northamptonshire shoemaker into Level Shoes, Dubai's home of luxury footwear, and stayed on the account after it went live. Pairs were selling off the shop floor within three days. Ten weeks later Level Shoes reordered, at nearly four times the size of the first order.\u003c\/p\u003e\n\n\u003cp\u003eAnyone can make an introduction. The order that follows the first one is the part that proves the placement was right, and it is where most GCC market entries quietly stall. This is how a launch became a growing account.\u003c\/p\u003e","brand":"Fabrik","offers":[{"title":"Default Title","offer_id":54537748283676,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/4150\/6076\/files\/Introducing_BrunelThe_tassel_loafer_remains_one_of_menswears_most_enduring_styles._Refined_yet_8197ea48-bcf2-478c-9641-15f44e7ca8bd.jpg?v=1788775163"},{"product_id":"oliver-sweeney-ounass-reorder-case-study","title":"Oliver Sweeney's Ounass Reorder Lands 70% Up","description":"\u003cp\u003eFabrik placed Oliver Sweeney onto Ounass, the Middle East's leading luxury destination, and stayed on the account after it went live. Ten weeks later Ounass came back with a repeat order 70 per cent larger than the first.\u003c\/p\u003e\n\n\u003cp\u003eOunass competes on curation rather than catalogue size, which makes a bigger second order a specific kind of signal: the platform is choosing to give more space to a brand it has now watched sell. That is the outcome a GCC entry is actually for, and it is the one most brands never reach.\u003c\/p\u003e","brand":"Fabrik","offers":[{"title":"Default Title","offer_id":54537748644124,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/4150\/6076\/files\/The_perforated_edit.__Soft_suede_and_deer_leather_styles_from_Spain_perforated_throughout_the_u_117e24e0-35d0-4f1b-be22-302b95217dad.jpg?v=1788775163"}],"url":"https:\/\/www.fabrikagency.co\/en-eu\/collections\/case-studies.oembed","provider":"Fabrik","version":"1.0","type":"link"}